Ozy Media, RIP with NYT’s Ben Smith + Condé Nast CEO Roger Lynch on remaking a magazine giant
Channels with Peter Kafka
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Is That True in the Advertising Industry?
Advertising is like this particularly odd and unaccountable world, yes. If there's a lot of money slushing that, iis not accountable ad people don't really care about. There are actual companies in the digita ad ecosystem whose entire business is built on telling you that you didn't get tricked. But whenn they're not trying to get tricked, they do not go running to their clients and say, hay, we got tricked.
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