Do You Need to Start With Evergreen?

Should you always start with a live and then kind of transition into evergreen from there? I'm so glad you ask me this question, because i have a lot of opinions around launching an evergreen. You need to make sure that you can do a few different webenars and hit those numbers. Once you do, then it's ok to go to evergreen. But you never want to start with evergreen,. Even if you don't pay and you send a bunch of people from your emal list to a webanar registration page, well, you might have wasted a huge opportunity.