The function of like, go to market, strategy and ops is becoming a newer and a function that's happening. A lot of people are looking for that leader that can come in and see the bigger picture. And i don't think if you don't have that in your function, it's hard to win with all the competition these days. There's so much data out there, so much more competitiond so much more tools.
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.