3min chapter

Decoding the Gurus cover image

Interview with Helen Lewis on culture wars and religion, that Jordan Peterson interview, and gurus generally

Decoding the Gurus

CHAPTER

How to Communicate Science Communication Better Than the Real Thing

Helen Cooper talks about how science communication is often confused with authority. She says the best scientists are probably quite well, it's a 70% chance or like it's a very small study,. But this is really hopeful. And actually, is science communication just confidently going where a mask two weeks later, don't wear a mask? We're fighting this so much when it comes to science communication that I'll stick with the COVID example.

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