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Robert Cialdini || The New Psychology of Persuasion
The Psychology Podcast
The Fifth Principle of Influence
I was a pushover for the appeals of various salespeople or fund raisers. And i would find myself in unwonted possession of these things and given to causes i hardly heard of. It occurred to me that there must be something other than the merits of the case that got me to say yes. Inherently, i didn't really want to give my money to this cause i didn't know anything about because of the features of itThat's worth studying. So where are we now? Re, we're up to the fifth principle. The fourth principle wis s is authority. That says another way people reduce their uncertainty is to make themselves available to information from authorities.
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