Classics Episode: Dixons on hijacking your competitor's strengths
On Strategy Showcase
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The Rise and Fall of Dixons: From High Street Icon to Online Brand
This chapter explores the transformation of the Dixons brand from its peak in the 1980s as a high street technology retailer to its decline by 2010 amid the rise of online shopping. It delves into the shift from physical stores to an online-only presence and sets the context for discussing the effectiveness of their subsequent campaigns.
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