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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale

eCommerce Evolution

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Introduction

Brett Curry is CEO of OMGCommerce. Robba Rehill is the CMO of Triple Whale. We're going to talk about what are the hottest, most hotly contested topics in marketing and that's multi-touch attribution or another way of saying it is just how do we make sense of the data?

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