How to Be Awesome at Your Job cover image

844: The Six Words that Dramatically Increase Your Impact with Jonah Berger

How to Be Awesome at Your Job

00:00

Can You Help Clean Up a Mess in a Classroom?

Jonah Goldberg: A subtle shift in language can have a huge impact. He says we often use verbs to get people to do something, such as ask for help. But changing the word "helper" or "voter" into an R increased turnout by 15%. Goldstein: By turning actions like voting and helping into identities, being a helper can make people more likely to take those actions.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app