3min chapter

The Synopsis cover image

Company. Costar Group: From Basement to Billion Dollar Global Real Estate Authority

The Synopsis

CHAPTER

Monetization Strategies in the Multifamily Real Estate Sector

This chapter explores the multifamily segment of the CoStar Group, focusing on the operations of Apartments.com within its network of apartment listing sites. It highlights the critical role of online visibility and advertising strategies in attracting apartment community owners and securing their long-term contracts.

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