Is Cross-Promoting a Good Idea?

I wonder if there's kind of like, when they put out these games, like they've got to be able to do cross-promotion between their games. And I wonder if they're just like thinking of a brand-olution kind of thing,. Like maybe our retention is so good on the games we've already got that we're not in a hurry to replace them. It seems like it's the opportunity to cost their own developers that they're doing there.

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