We want people to be able to answer three simple questions, grunt back to us. The first one is, what do they do? The second is, how do they make my life better? And the third is, howDo I get it? When we look at your website and we just come up on the first screen here above the first fold, I look at this whole thing. It's a beautiful image. There's some great simplicity and everything, but I can't actually tell what you do or how it makes my life better.
Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode!
Visit http://buildingastorybrand.com/6 to get an unedited version of the interview with Ray Edwards, along with a video of Don's website critique.