So you want to be a copywriter with Bernadette Schwerdt cover image

COPYWRITER 053: How to make ChatGPT work for you, with AI expert Greg Baker

So you want to be a copywriter with Bernadette Schwerdt

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The Babel Theory of Leadership

The Babel theory of leadership says that one of the really big factors is how much the person talks. And it doesn't actually matter what they talk about, whether it's complete nut or rubbish. So if I had to choose between somebody who gets up on a podium and say three words before sitting down, or somebody who can stand up and say 10,000 words before sit down, obviously, I'll go with the person who speaks to 10,000 Words because they seem to go here. Nowhere in this does it actually talk about whether they're competent or not. If you want me to generate a 10,000 word narrative on why this is the very best podcast in all the world

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