web3 with a16z crypto cover image

Network Effects, Moats, & the Business of web3

web3 with a16z crypto

CHAPTER

How to Launch a Marketplace

When launching a platform, do you go after supply first or demand first? There's also this common question about like the bootstrapping problem. To launch your platform, you want to bring in some users who will kickstart a really strong network effect. The key is that these roles don't necessarily stay static over time.

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