The Importance of Embracing Technology as a Strategic Part of a Growth Plan

A lot of our listeners are employee benefits brokers who, you know, have really started to embrace technology as part of a strategic plan for serving their clients and also sometimes even smartly growing their business. What do you see? You work through the broker channel and you said you don't work directly with employers, you go through the brokers. So what do you see this doing for brokers when they actually embrace this as a strategic part of their overall, whether it's growth plan or in service to customers? How do you see it changing their practice or do you?