Ecommerce Playbook: Numbers, Struggles & Growth cover image

Lessons from 11 Years of Building an Agency — and What Happened After

Ecommerce Playbook: Numbers, Struggles & Growth

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Navigating Agency Ownership Dynamics

This chapter explores the intricate relationship between agency ownership, cash flow, and equity, while challenging negative perceptions of agency work. It also highlights the evolving landscape between agency and e-commerce models, emphasizing the critical importance of cash flow in business valuations and acquisition strategies.

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