i started getting a skin condition on my face called rosatia, which is hereditary and there's no re for it. i tried every type of make up i could get my hands on from the most inexpensive af the drug stores to the really expensive one's department stores,. And nothing would work. Eitherit wouldn't cover, you'd see all this redness coming through, or it'd be super thick, almost like a mask. So i had this moment where i realized, why is nothing working for me? It was weighed deeper than that. I bet so many other people out there they've just given up on make up, or they're frustrated, or or they would love a
Jamie Kern Lima thought she’d spend her life in the world of broadcast TV, where after graduating, she began working her way up as a journalist, then eventually news anchor where a bright career was laid out in front of her. Then, the camera started picking up a genetic skin condition that she struggled to hide and threatened to derail what she’d worked for. That experience set in motion a quest that eventually led her out of broadcast journalism and into the world of entrepreneurship where she’d eventually found IT Cosmetics, a company she started in her living room and would eventually sell to L’Oreal for $1.2 Billion, becoming the first female CEO in L’Oreal’s 100+ year history.
Her journey, though, was anything but smooth, with years of 100+ hour weeks, living hand-to-mouth, miles of no’s and countless dark nights of the soul and even a single moment that would either shut the company down or launch them into the stratosphere, which by the way, it did. Jamie is passionate about inspiring and mentoring entrepreneurs, building businesses, making a difference in the lives of women and girls and giving back in a big way. Her book, Believe IT: How to Go from Underestimated to Unstoppable (https://amzn.to/3uqLXak), shares her story and many of the big insights she’s now sharing with aspiring creators and founders.
You can find Jamie Kern Lima at:
Website : https://www.believeit.com/
Instagram : https://www.instagram.com/jamiekernlima/
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