Go to Market - How Do We Help Doing It?

If you're growing your business from zero to one, define your target persona. Then go ahead and create your content. That's what thi, c o p e cope means. Then fifth step is test and improve. So i'm super glossing over a ton of work and go to market. But that's kind of how yo should work. And by the way, in what scenarios this product does not work? Which then help them and the rest of the teams to refine their targeting so they are not just sprang and pray whoever is telling you to spend money. Otherwise there is no coverage....