
Forget downloads, "Listen Time" maybe a better way to measure podcast success.
Podnews Weekly Review
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Podcasts With Video - What Do You Expect People to Say?
A survey said that YouTube was the most preferred podcast platform amongst podcast listeners. I think this is a classic piece of crappy research where they've gone to ask people who say that they listen to podcasts and then extrapolated all of this information from them about people wanting video. What do you expect? So I think it's nonsense. It's almost as nonsense as the story that I covered yesterday from TikTok, which is quietly testing a podcast feature. Business Insider say it could make the app a bigger challenger to Spotify and YouTube.
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