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S2 E20: Oddit Co-Founder Shaun Brandt

Ecom Gold

00:00

The Importance of UX in Branding

Nike could put up a website that just has a flaming gift and then a buy button at the bottom of the shoe and they'll convert. There's nothing you can learn from them because it's so irrelevant to what you're doing. If you use those UI trends and UX trends on your, you know, brand new, whatever yoga, pant brand that has no brand equity, your conversion is going to be a bizball.

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