Navigating India's FMCG Landscape

This chapter analyzes the rapid growth and unique characteristics of the Indian FMCG retail market, emphasizing the need for adaptation by foreign companies. It explores consumer preferences for quality products at competitive prices and the complexities of distribution in India's fragmented retail environment. Additionally, the discussion highlights the pivotal role of digital technology and innovative marketing strategies, including new e-commerce initiatives such as ONDC and the impact of AI on consumer behavior.