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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
Warby Parker - The New Name of the Brand
The founders of Warby Parker needed those internal conversations first to get aligned on their brand goals. Then the external testing could act like a compass to tell them whether they were on the right track. "We need to let people know that we exist," says co-founder Neil Blumenthal.
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