3min chapter

The So What from BCG cover image

Uncertainty Advantage

The So What from BCG

CHAPTER

The Importance of Disruption in Business

The world changes much more slowly than people think, but in the long term, more rapidly. If you had asked me 40, 50 years ago, what would things look like in 2021? First of all, we'd all be flying around on concords at supersonic speeds and that disappeared. We'd have massive headsets and virtual this and all of that. And I'm not sure if the technology changes will be more incremental or more disruptive. But it is possible to prepare.

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