A health check on the state of the European soccer rights game
StreamTime Sports
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The Impact of Celebrities on Athletes' Marketability
This chapter explores the influence of celebrities on social media and its impact on the publicity and marketability of athletes, using the example of an NFL player gaining popularity after being associated with a celebrity. The speakers discuss the potential crossover between entertainment and sports, and how it can affect the value and marketability of both the athlete and the NFL.
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