At Zenefits, the value proposition was really just about HR systems. At rippling, we sort of said, hey, look, this is not just about HR for the same reason that you got to deal with different systems for payroll versus insurance versus 401k or what would be pensions in the UK. You also have the same problem where people need to get it set up set up with email and slack. And they need to get keycard access to the office. It's a real gigantic pain and totally unusor friendly.

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