The Thrill of SailGP: Innovation and Equality in Racing

This chapter explores the exhilarating world of SailGP racing, emphasizing the equality in equipment that puts skill and strategy at the forefront. It discusses the innovative business model that combines a lifestyle brand approach with a focus on unique spectator experiences and cutting-edge technology. Additionally, the chapter highlights how SailGP is reshaping the sailing landscape, attracting a diverse audience and enhancing accessibility for newcomers to the sport.