The Value of a Book

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When i first was launching it, i had just tweeded, would people pay ten dollars for this? And i had a couple people say, i would pay more for this. But since then, it's actually gone up to a hundred dollars. I think in the case of your book, what actually happened was people bought it, and for the price that they paid, they thought it was extremely good and valuable. So as soon as i had that social proof, there's no reason why it couldn't even be 200 dollars or more than that. The things that you pay more for, you automatically psychologically attribute more value to them.

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.

They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.

If you find the psychology of money as fascinating as we do, give this episode a listen.

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