Canna is a company that creates beverages without using natural resources. Founder and CEO Lance Snow says the idea came from research into reconstituting red wine with 40 ingredients, instead of 400. Canna has created a universal set of beverage ingredients which allows it to provide infinite different types of beverages for people. snow: "It allows us to reduce the environmental impact of creating all these beverages using water"
The Sunday Times’ tech correspondent Danny Fortson brings on Matt Mahar, chief executive of Cana, to talk about the problem with the $2 trillion drinks company (5:55), the science of Cana (8:00), how the company started (10:00), where he worked before Cana (16:40), the product (18:15), getting people to buy in (20:00), whether “printed” drinks are good for you (23:30), providing every drink from morning to night (26:00), except for milk and beer (28:40), the specter of Juicero (31:15), and trying to find the right people (34:20).
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