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2min chapter
WHOOP Founder Will Ahmed: How I Built A $3.6 BILLION Company
My First Million
What's the Business Model of a SaaS Subscription?
In 2018, we changed the whole business model to being a subscription where the hardware was included. If you reach out to membership services, they'll send you a ban. We used to sell the product for $500, one-time fee, everything included. Then we went to, you can sign up for as little as $30. And it was also about the business moment because, okay, companies founded in 2012, if you're changing your business model that profoundly six or seven years later,. You're also admitting you haven't figured out the right business model 6 or seven years into building a company.
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