The Big Thing Is Product Development

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching. 

 In this episode you’ll learn:

• The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever.
• The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper.
• The costs every D2C startup should plan for when optimizing branding and PR for their companies.

Andrew Benin is Co-founder and CEO at Graza, olive oil made for anyone who cooks..

Links Mentioned

• GRAZA
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

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