4min chapter

Stanford GSB: View From The Top cover image

S6E9: Jacqueline Novogratz, MBA ’91, on The Role of Storytelling in Investing

Stanford GSB: View From The Top

CHAPTER

The Power of Storytelling in Acumen's Growth

Jaclyn Johnson is the founder and CEO of acumen, a business incubator in West Africa. She talks about how storytelling has played a key role in her company's success. "The stories we need to tell are stories that are full of more nuance than the stories we're too often here"

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