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Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)
Marketing Against The Grain
The Risks of Taking Big Bets
The average lifetime for a CMO and consumer companies is like 12 to 18 months. And I think this is a great example of like having to take risks, doing great work. Most brand marking that fails is just people aren't clear on the inputs. The old 10 X are returning that 150 million. When you actually add in merchandise as well, it's going to be a pretty profitable. Well, it's like six months. We'll do a we'll do like a quick follow up and it'll be bananas demonetization. The ROI on that $150 million will be crazy. So I'm pumped for it."
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