Understanding ROAS and Customer Acquisition for Business Health

This chapter explores the significance of Return on Ad Spend (ROAS) in advertising analysis, while also outlining its limitations across different platforms. It emphasizes the need for a balanced view that includes new customer acquisition and revenue tracking for sustainable business growth.

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Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

Watch Part 1 here:

✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:

• ✅ Digital Marketing Basics Part 1: Un...

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Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...