
Sweetgreen: Nicolas Jammet and Jonathan Neman
How I Built This with Guy Raz
Innovative Beginnings: Music and Community Engagement
This chapter explores how the restaurant attracted customers through music events and community involvement, leading to the creation of an annual music festival. The speakers also share their journey of building the Sweetgreen brand while navigating challenges such as fundraising and franchising concerns. Ultimately, the chapter emphasizes the role of strategic partnerships and maintaining core values during business expansion.
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