How I Built This with Guy Raz cover image

Sweetgreen: Nicolas Jammet and Jonathan Neman

How I Built This with Guy Raz

CHAPTER

Innovative Beginnings: Music and Community Engagement

This chapter explores how the restaurant attracted customers through music events and community involvement, leading to the creation of an annual music festival. The speakers also share their journey of building the Sweetgreen brand while navigating challenges such as fundraising and franchising concerns. Ultimately, the chapter emphasizes the role of strategic partnerships and maintaining core values during business expansion.

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