How To Create Value For Your Customers & Business
B2B Marketing Exchange
00:00
What Is Value Creation?
Claude: I'm going to give you a little more this year and give all of our attendees a greater chance to learn and explore these new ideas. So we came up with this idea of a campfire session and I'm basically describing it as a keynote workshop hybrid. Mike will present his session and it's called value creation, the real magic and metric of content marketing. We have a number of exercises lined up that they may or may not be fire-themed such as s'mores but we'll see we're still working on that. Claude: There is any way for me to like sneak back in? Hey I am totally sold on this session right now.
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Transcript
