UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Product-led Growth with Todd Olson

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Pendo's Marketing Attribution and High Level Conversion

Marketing attribution is not a problem that has been resolved like 100%. We're constantly getting new and tweaking, we're constantly adjusting thresholds. The other thing we are looking at too is product led marketing versus non-product led marketing. I think it's really, really critical that they're constantly adjusting to find this balance.

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