Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Social Media and Politics
00:00
The Power of Symbols in Politics
In the 19th century, everyday people were more important probably than maybe even today in terms of spreading messages. They relied on what Kathy Coljamison calls surrogate message carriers,. And now we kind of return to that in a way. After the age of broadcast media, we're back to an age of more grassroots participation thanks to social media platforms.
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