The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

438: Reviews.io: From Scrappy SaaS MVP to $82M Exit - with Callum Mckeefery

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Targeting the Underserved: Differentiating in a Saturated Market

This chapter explores strategic decisions for differentiating a new product in a saturated market by focusing on underserved customers. The discussion highlights the benefits of fair pricing and addressing specific customer needs to achieve success in the competitive SaaS landscape.

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