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Nintendo's Origins
Acquired
The Name of the Game Is the Game
The one big playbook theme that I want to talk about, Peter Maine, was Nintendo of America's VP of marketing. He codified what ultimately became the company's sort of unofficial slogan besides like, do everything to be a monopoly without using the word monopoly. The phrase he comes up with is, the name of the game is the game. That's very Bernard Arno. It's control more so than economics.
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