The Peel with Turner Novak cover image

Siqi Chen on How To Go Viral, Secrets to Storytelling, and Forgetting Best Practices

The Peel with Turner Novak

CHAPTER

Optimizing Growth and Lead Generation Strategies

The chapter emphasizes the importance of not following the crowd and optimizing for growth rather than immediate conversions to achieve unique results in lead generation. It discusses leveraging AI tools for lead qualification and the balance between growth optimization and conversion rates. The conversation also touches on creating awareness, using websites for recruitment, and focusing on long-term results over immediate conversions.

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