Branding Is a Two-Way Conversation

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authenticity and craft come together at every stage of your journey. People often misinterpret authentic as i shouldn't change a thing about me no matter who i'm talking to. But i do not recommend that as a strategy when pitching investures or on boarding clients. Tyra didn't change anything about herself that couldn't be undone in the lobby of the next building. We don't always discuss it, but branding is a two way conversation. It relies on the beholder as well as the beheld. You can still be you and adjust to your audience. That's just smart selling.

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/

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