2min chapter

The Daily cover image

Can Barbie Be Rebranded as a Feminist Icon?

The Daily

CHAPTER

Why Make a Barbie Movie?

Mattel is trying to pivot into becoming a company that is about selling their IP, and they also need a brand reinvention. They want to try to sell Barbie to 2023 women. Because of Barbie's baggage, they wanted, they needed a woman to do it. And so Greta Gerwig became known to the American public at large as an actress.

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