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Fast Fashion’s Unknowns

Motley Fool Money

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The Rise of Hyper Fast Fashion: Shein's Impact

This chapter examines the emergence of Shein as a leader in the fast fashion industry, particularly during the pandemic. It discusses Shein's use of technology and innovative strategies that have redefined retail practices, including its approach to inventory and consumer engagement. The chapter also addresses the controversies surrounding the brand, along with its implications for traditional retailers and the future of the fashion market.

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