Car Insurance - Is Your Content Maintaining?

I'm curious about how this site was almost built from a content structure standpoint. What type of content approach had been taken when you when you got there. You talked about thin pages. And the fact that you guys are in the lot from car insurance which I want to get into your monetization angles in a little bit. Was this a website that relied on a lot of informational content to drive its traffic? Or some of these almost programmatically created pages.