The Intelligence from The Economist cover image

The French connection: Macron’s state visit to America

The Intelligence from The Economist

CHAPTER

Brewing Ambitions: Challenges Facing Ghanaian Entrepreneurs

This chapter explores the inspiring journey of a Ghanaian brewery owner who creatively incorporates locally sourced sorghum into his beer, attracting a dedicated clientele. Despite initial success and plans for growth, he encounters substantial challenges that mirror the struggles of small businesses in sub-Saharan Africa.

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