Google Machine Learning and the Knowledge Graph

Sometimes machine learning starts before the person even gets to the SERP. Google learns that lots of people when they start typing in car will type in insurance or something and I've gone off into an internet wormhole based on some of those things. So it's very important to remember that Google is doing this, you know, it's machine learning. And rank brain help Google understand not only queries that I never saw before, but also Google understand intent and what users want out of the pages that they're see or potentially be seeing.

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