How Salesforce built the world's most successful B2B brand - Colin Fleming
Uncensored CMO
The Importance of Trust and the Evolution of Dreamforce
This chapter discusses the significance of trust in the current social media and world events landscape, while highlighting Salesforce as a trusted company. It explores the evolution of Dreamforce from a modest user conference to a multidimensional event that focuses on culture, leadership, sustainability, and inequality. The chapter provides insights into the selection process for attendees and speakers, as well as the immense scale and diverse content offered at Dreamforce.
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