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E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more

This Week in Startups

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Entrepreneurship vs. Investment

This chapter explores the emotional and experiential contrasts between being an entrepreneur and an investor. It shares personal anecdotes from founders about the stress of fundraising and the dynamics of choosing the right investors, particularly regarding gender biases. The discussion also covers marketing challenges in the direct-to-consumer space and the importance of building trust with target audiences.

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