22min chapter

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#325 Larry Gagosian (Billionaire Art Dealer)

Founders

CHAPTER

Carving a Niche in the Secondary Market

This chapter discusses how Larry Gagosian carved out a different niche in the art world compared to another art dealer, Castelli. He focused on the secondary market, buying and selling previously owned artwork, which was seen as low status by many. However, Gagosian saw it as a hidden opportunity and aimed to match buyers and sellers, leveraging a large inventory of previously sold artwork.

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