Self-Help Gurus

I would say more than half the cohort wants to be a self-help guru. Like you know realistically there are very few people that are actually going to succeed to self-help gurus because it's such a crowded space. But we've seen someone succeed really well in the realm of like fashion and sort of fashion advice for different body styles. We've got a chap called John Kugan who is the founder of Soylent who sold Soylent and then decided to become a YouTuber. He does like startup analysis but he hears what's happening in the Zox metaverse. Okay. He hears why this startup failed and his stuff is sick. And so one of