15min chapter

Machine Shop Mastery cover image

73. A Recipe for Winning High-Volume Work - Marvin Rodriguez of True Precision Machining

Machine Shop Mastery

CHAPTER

Strategic Customer Engagement and Workforce Development

This chapter explores the importance of effectively categorizing customers based on their partnership quality while discussing strategies to enhance client relationships in precision machining. It emphasizes modern marketing techniques, including social media and content creation, to attract younger buyers and retain high-quality clients. Additionally, the chapter highlights workforce development through mentorship and training, addressing both employee compensation and future technology integration in manufacturing operations.

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